As Minister Jayatissa and experts emphasise, the private sector’s dynamism, combined with targeted public support, offers the best path to a competitive, sustainable livestock industry that delivers for consumers, producers, and the nation.
This development reflects evolving societal values in Sri Lanka, where animal welfare is increasingly seen not just as a moral imperative but as integral to sustainable development and compassionate governance.
The persistence of illegal hunting and trade underscores a tension between traditional practices, economic necessity, and modern conservation imperatives.
The Sundarbans is not just a UNESCO World Heritage site or a tiger sanctuary – it is a living landscape where humans and wildlife have long coexisted, often at great cost.
Traffickers remain adaptable and profit-driven. Yet for the first time in years, the region’s enforcement community is not merely reacting – it is organising, training and collaborating at a scale designed to outpace the criminals.
As South Asia grapples with climate vulnerabilities, economic disparities, and historical animosities, initiatives like COVA’s video competition offer a beacon of hope.