The roadmap underscores how agriculture must evolve beyond incremental improvements to meet challenges including climate volatility, resource depletion and the imperative of significantly boosting farmer incomes.
Passing Gifts, active in Odisha’s Mayurbhanj, Keonjhar, and Koraput districts, supports rural livelihoods through backyard poultry, goat rearing, and spice value chains.
Dhankhar urged farmers to see themselves as entrepreneurs with the potential to drive rural economies. He underscored the importance of participating in the input chain of agriculture (fertilizers, pesticides, machinery) and the output chain including storage, processing, and retail.
The ministry of agriculture and the Indian Council of Agricultural Research (ICAR) will jointly implement the campaign with a broad coalition of stakeholders, including agricultural universities, state government departments, Farmer Producer Organisations (FPOs), and leading progressive farmers.